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Rocktown Adventures 10th Anniversary Letter

We opened our doors on November 1, 2014. I remember the week leading up to our opening well. Which is kind of surprising since I have three teenagers and can barely remember what day of the week it is! Due to circumstances out of our control, we had 4 days to turn a vacant former printing shop into an outdoor store. 15-hour days moving displays, fixtures, racks, product, and kayaks, all while battling the flu. Our team of 3 dedicated outdoor enthusiasts pulled it off. First world problem for sure. We are lucky to be able to do what we do for a living. It is the result of our customers support that we can paddle, hike, camp, ski, snowshoe, and appreciate all that the outdoors offers.

We’ve been fortunate enough to have many avid outdoor enthusiasts come into our community that were willing and more than able to take their love of the Outdoors and use it to help our customers find theirs. We can’t be in three places at once, and without their help we would not be where we are today, celebrating 10! The biggest compliment I can pay someone is that I would enjoy sitting at bar, sipping a beverage, having a conversation with them. I can say I would do that with everyone that has helped us with paddling, skiing, or camping events over the last decade. That is something I greatly appreciate and do not take for granted.

To our customers, thank you for trusting us with your free time and entertainment income. We do not take this responsibility lightly. It is why after every outdoor event we hold we ask if everyone had fun and learned something. Over the years the biggest reward from our efforts is when we hear people on the water or on the trail, that did not know each other an hour ago, talking, laughing, and having a great time. We sell fun for a living at the end of the day, and hearing customers have fun and embracing an active outdoor lifestyle is why we do what we do. In addition to being a retail store, we seek to establish a community of outdoor enthusiasts that embrace the benefits of an active outdoor lifestyle.  Thank you again for giving us the opportunity to help you have fun outdoors.

Please come by and visit the store as we celebrate turning 10 November 2nd and 3rd. Let us “buy” you a burger and a beer! We will have great deals on premium outdoor gear and apparel that help you enjoy your time outdoors, and a couple of other things going on. It has been a great 10 years. We look forward to the opportunity to continue helping people embrace the outdoors and realize all the benefits that come with it for the next 10 years. Thanks and be well!

Click for 10 Year Anniversary In-Store Details >

Rocktown Adventures

Rocktown Adventures is a specialty outdoor retailer and outfitter. We embrace an active outdoor lifestyle and want to take our passion for outdoor recreation and use it to help you find yours.

Hours of Operation

Available by appointment on Monday's and outside hours of operation.

Monday: CLOSED
Tues-Fri: 10am-6:30pm
Saturday: 10am-5pm
Sunday: 11am-5pm

Located in Rockford, IL

313 N. MADISON STREET

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