The Wisconsin Fishing Expo is Back!

The largest consumer fishing show in the Midwest with 20,000 attendees visiting the Alliant Energy Center in Madison, WISCONSIN is back

This year’s Wisconsin Fishing Expo takes place Feb 24 – Feb 26. This annual event promotes the sport of fishing to enthusiasts of all ages, and a portion of the proceeds from the show benefit fishing enhancement projects throughout the state of Wisconsin. Most of us get a line wet in Wisconsin, so your ticket is actually helping you fish!

We will have the latest and greatest for 2023 from NuCanoe on display, along with Bending Branches Paddles and YakAttack outfitting accessories. Rocktown Adventures staff and Kayak Fishing Team members can help you with anything you need kayak fishing related, from gear, to tactics, to good places to get a line wet. This group of seasoned kayak fishing tournament anglers have been there and done it. Take the opportunity to learn from us to ensure you have a safe and enjoyable time on the water. At the end of the day, that is what it is all about!

Take advantage of Rocktown Adventures show specials to ensure you are ready when open water is here!


Put 50% down on a kayak at the show, with the remaining 50% paid at time off pick up. Rocktown Adventures pays your sales tax and we will store your kayak until spring (March 31).

NRS Chinook PFDs 

Save 25% on the best Fishing PFD out there.

Bending Branches Paddles 

Save 20%. Don’t underestimate the importance of a good paddle! You know the saying….up $hits creek without a paddle.

Kayak Fishing Accessories

Save 20% on all accessories. Outfit your kayak to meet YOUR kayak fishing needs with best-in-class accessories from Yak Attack, Yak Gear, and NuCanoe. 

For more info on the largest consumer fishing show in the Midwest, please visit the Wisconsin Fishing Show Event Page.

Rocktown Adventures

Rocktown Adventures is a specialty outdoor retailer and outfitter. We embrace an active outdoor lifestyle and want to take our passion for outdoor recreation and use it to help you find yours.

Hours of Operation

Available by appointment on Monday's and outside hours of operation.

Monday: CLOSED
Tues-Fri: 10am-6:30pm
Saturday: 10am-5pm
Sunday: 11am-5pm

Located in Rockford, IL


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