Holiday Deals at Rocktown Adventures

You're making your list & checking it twice, trying to decide between Outdoor Gear for land, water or even ice...

That jingle residing in our heads means one thing – it is time for the holidays! From our Rocktown Adventures family to yours, we're wishing you a Happy Holiday Season. As you seek gifts for the outdoor enthusiasts on your list, stop by our Rockford, IL location and take advantage of these GREAT holiday deals from November 30th – December 24th!  

#OptOutside Hike 

We are closing our doors this Black Friday for the fifth time and deciding to #OptOutside. Spending time outdoors with family and friends this Black Friday is more important for us at Rocktown Adventures – the stores are not going anywhere. Do the same and join Severson Dells and us as we host a nice hike at…you guessed it – Severson Dells – because after Turkey Day, we could all use some outdoor exercise!  

For more info on this event or to learn how your decision to #OptOutside can help you get an extra discount, please check out our #OptOutside article! 

Stroll on State & Small Business Saturday 

Stroll on State is a FREE community event in downtown Rockford that features a tree lighting, parade, fireworks, horse & wagon rides, visits with Santa and many more outdoor attractions! This event is about experiencing the awe and wonder of what a community can do together. It is a great kickoff to the Holiday Season, where festivities start at 8am with the Dasher Dash 5k. The parade and other attractions will follow, from 2-9pm. 

All downtown businesses roll out the red carpet for our community to enjoy downtown and their Stroll on State experience. In addition to special holiday deals, Rocktown Adventures will have a bonfire with S'mores and hot chocolate. As an added bonus, our store is a GREAT location to view the fireworks while also giving yourself some elbowroom!  

Stroll on State also coincides with #SmallBusinessSaturday. Show your support for the downtown business community by attending Stroll and seeing for yourself what the downtown business community has to offer. There are plenty of hidden gems (and great holiday deals) waiting to be discovered by you! Our Stroll on State Special is 20% off ALL soft goods. 

Rocktown Adventures | Gear Up. Head Out
Holiday Deals at Rocktown Adventures | Winter Lifestyle Apparel
Holiday Deals at Rocktown Adventures | Paddlesports
Holiday Deals at Rocktown Adventures | Winter Hardgoods

MORE Rocktown Adventures Holiday Deals (November 30th – December 24th) 

Gift Card Special

For those on your list that you just can’t decide what to get, or what size they are, or whether or not they'll like what you pick, let them decide with a Rocktown Adventures Gift Card and receive a gift for yourself! From November 30th – December 24th, receive $10 (for yourself) for every $50 you purchase on a gift card.

Winter Lifestyle Apparel

Save 20% on ALL current winter apparel. Shop from a selection of multi-purpose outdoor gear and lifestyle apparel from brands that will excite your outdoor passions!


Save 10% on ALL kayak and stand-up paddleboard purchases AND we'll even store your new toy until Spring – March 31st, to be exact. PLUS save 20% on kayak paddles, PFDs and kayak accessories!

Winter Hardgoods

Save 20% on ALL cross country ski and snowshoe equipment.  

Camping & Hiking

Save 20% on ALL camping and hiking equipment. Shop from an exciting selection of backpacks, tents, sleeping bags, outdoor stoves and hiking poles!

+ clearance items at 30–70% off!

Remember: from trail to tavern, on land, ice or snow, Rocktown Adventures has you – & every outdoor enthusiast on your holiday list – covered from head to toe! 

Rocktown Adventures

Rocktown Adventures is a specialty outdoor retailer and outfitter. We embrace an active outdoor lifestyle and want to take our passion for outdoor recreation and use it to help you find yours.

Hours of Operation

Available by appointment on Monday's and outside hours of operation.

Monday: CLOSED
Tues-Fri: 10am-6:30pm
Saturday: 10am-5pm
Sunday: 11am-5pm

Located in Rockford, IL


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